DIRECT MAIL

Direct mail is an ongoing evolution. Historically, our team has used an established template and utilizes lifestyle imagery as a way to push the mailer’s narrative and land on salient visuals that drive QR code scans. For this round, the Visual Design team was tasked with finding new ways to tell the Sell to Carvana story through the medium of direct mail.

PROJECT TYPE

Direct Mail, Marketing, Graphic Design

TEAM

Visual Design

Our approach

The team explored boundary breaking designs, seeking to challenge the standard format of the mailer. What resulted is a suite of 6 new mailer designs that push the impact of our messaging and recognizable brand assets.

OUR NEXT STEPS

These new mailer designs strike a balance between what we know works and uncharted territory. The team will continue to push the envelope to develop bold ways to elevate the brand and reach the right people.