SPARK CONFERENCE 2022

In 2022, Carvana launched a new conference called SPARK to highlight the cutting edge technology and industry-disrupting ideas that have driven our success. This event celebrates the brilliant, innovative people behind that tech that drive us into the future. In our branding, we wanted our attendees to feel like the stars of the show and the experience to be bold, impactful and unique, just like our team members. From stickers to swag to stadium screens, we infused energy and innovation in every piece of collateral. 

PROJECT TYPE

Visual identity

TEAM

Visual design

The event’s sticker concept was all about self-expression. We wanted the event to feel bright, bold, unique and premium at every turn. We had the chance to showcase our clever sticker designs on so many collateral pieces: hotel keys, lanyards, swag, and more. Each sticker includes a phrase or symbol that resonates with our audience to increase excitement and camaraderie.