HAULERDAYS 2025

Haulerdays is Carvana’s annual holiday retail campaign, now in its 12th year. The multifaceted program brings the brand to life through seasonal touchpoints, community givebacks, employee engagement, and festive customer experiences. From themed hauler wraps and Vending Machine décor to customer gifts and social content, Haulerdays celebrates how Carvana drives people happy throughout the holiday season.

PROJECT TYPE

Campaign, Design Direction, Brand Activation

TEAM

Visual Design

For Haulerdays 2025, we boarded the Haulerday Express to create a magical, nostalgic design direction that captured the joy, wonder, and warmth of the holiday season.

The visual approach was largely inspired by turn of the century steam trains. We took that idea of a steam train and weaved it throughout the campaign with the hauler acting as our train, our Car Vending Machines as the train stations and turning our advocates into our conductors. Happy Haulerdays®!

We partnered with Jimmie Johnson to drive the Haulerday Express to Hickory High School, giving back to high school auto tech programs and supporting the next generation of automotive talent. At Carvana, we’re passionate about investing in the communities where we operate, and future auto techs are at the heart of that mission. Happy Haulerdays!