CARVANA PPA TOUR

At Carvana, we believe that driving happiness is about more than just buying, selling and trading cars. It's about creating joyful experiences for our customers at every turn. That’s why we’re hitting the road, partnering with the PPA tournament to serve up smiles with the fastest growing community sport in America — pickleball. It’s our goal to give people the tools they need to enjoy what they love. So we’re making pickleball — one of the most accessible sports — even more accessible by championing players of all levels, all season long with a series of fun activations and free clinics.

PROJECT TYPE

Co-branding

TEAM

Visual design

The Carvana PPA Tour brand needed to fit seamlessly into the pickleball world, so we showcased a few key elements: electric yellow, sporty typography, and repetitive circle shapes. The outcome is a perfect blend between Carvana’s brand elements and PPA’s visual identity to form a memorable 2023 season.