VEHICLE DISPLAY PAGE

We redesigned the Vehicle Detail Page (VDP), one of Carvana’s highest-traffic and most conversion-critical surfaces. Given its importance, this work was approached as a “do no harm” initiative—modernizing the experience with CarvanaDS while preserving the patterns that drive conversion. The result is a cleaner, more consistent experience that maintains performance while improving usability and scalability.

ROLE

Senior Product Designer: Amy Lee
Product Designer: Kim Carvalho Silva

TEAM

Product design

TIMELINE

~1 year

Why you’ll love

Designed to complement existing information—not replace it—this addition helps shoppers quickly understand what makes a car compelling without disrupting established browsing patterns.

Pickup and delivery

Refined the pickup and delivery module with clearer hierarchy, improved visual context, and updated styling from CarvanaDS. These changes make key logistics easier to understand at a glance while preserving familiar structure and behavior.

Price details

Simplified the pricing layout to better separate monthly and total cost, while improving readability and transparency. The updated design makes complex pricing information easier to scan without changing the underlying decision flow.

On a surface as critical as VDP, success wasn’t about increasing conversion—it was about improving the experience without breaking what already works.

THE DATA

The redesigned VDP maintained stable performance across key conversion metrics during testing, validating that improvements to clarity, consistency, and usability did not negatively impact user behavior.

Stable conversion across mobile & desktop

VALIDATED THROUGH A/B TESTING