ST. PATRICK'S
DAY BRAND ACTIVATION

We love creating moments that drive our customers happy. For St. Patrick’s Day 2023 we surprised customers across the country who picked up from our Car Vending Machines with gas gift cards.

As an additional effort, we hosted a gas station takeover where we covered a free tank of gas for unsuspecting people!

PROJECT TYPE

Brand activation

TEAM

Visual design

When customers pick up their car from a Car Vending Machine, they receive a coin to drop into a machine that initiates the vending of their car!

For St. Patrick’s Day, we made our coins golden to nod to a pot of gold coins that a leprechaun has at the end of a rainbow.