HAULERDAYS 2023

Carvana strives to be a force for good, and Haulerdays is just one example of how we show up in our communities. Over the last decade, Haulerdays has evolved into a multi-faceted campaign featuring unique branding opportunities, community givebacks, and employee engagement. During the 2023 holiday season, we partnered with Open Hand in Atlanta, gifting cars to community volunteers who help close the transportation gap by providing food delivery and other support services to those in need.

PROJECT TYPE

Brand Activation

TEAM

Visual design

We designed a system of modular building blocks, reflecting how our communities are a result of individuals coming together, forming a whole greater than the sum of its parts. The designs scaled across multiple employee and customer touch points including Haulers, VM lobbies, employee swag, social media, the Carvana blog, and more.