JIMMIE JOHNSON SEASON 2

Same JJ from season 1, with a new look for season 2. We're showing up loud and proud and making a splash through the use of bold color, dynamic pattern and expressive photography. This approach celebrates Jimmie Johnson in a fresh and playful way that feels high-end and on-trend. Our photography feels authentic, engaging, bright, saturated, and professional.

PROJECT TYPE

Visual identity

TEAM

Visual design

Carvana’s sponsorship helped Jimmie Johnson realize his dream of being an IndyCar racer. We also wanted to give our fans a dream experience of their own! We invited fans to interact with a mini vending machine, enter to win a diecast model of Jimmie’s race car, and much more.